Social Media Marketing Is Worthless Unless You Get Traffic And Sales

Social Media Marketing

Social media marketing is actually a waste of time if it doesn’t create traffic, leads and sales for your business.  Understanding how social media works is a science in itself.  To be successful as a social media marketer requires social media science research.  If that’s not what you do as a living, why not outsource your social media marketing like I do.

The reason it’s well worth the money to outsource my marketing is because it pays off in time and money.  I’d rather be creating web content that generates leads and sales than to be working really hard inside Twitter, Facebook and Digg as an amateur trying to do social media marketing.

Watch this 2 minute video that explains why I am outsourcing almost all of my social media marketing…

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Reading, Writing and Web-metic

Social Media Marketing

Social media marketing was once considered just a fad not too long ago by marketing professionals all over the world.  Now, if corporations do not have a Facebook page and Twitter account, it’s the exception, not the rule.

In my super market recently the recurring announcement overhead wasn’t the chicken breasts now on sale for the low price of whatever.  No – the repeated announcement was various coupons I could get by visiting Reaser’s Facebook page.

Reading, Writing and Web-metic

So what will be “routinesocial media marketing of next year?  I would bet that by the summer of 2011, best practice will be totally different than now.

And it’s way too mind boggling to think of what social media marketing will be like in 2015.  What will the kids who are 10 now know about the web when they are 15?  In 5 years, will pre-school be teaching reading, writing and web-metic?

Social Media Marketing Is Now Called Social Buzz For Short

If your company or your business on the web does not have enough “social buzz” to give you clout with the search engines, then you are behind.  It means you need to ramp up social media marketing to the extent that real people bookmark your content, they make comments on your blog and they link to your website from theirs.  That’s social buzz and what it does is speak louder to search engines than technical SEO – way louder.

Social Media Optimization (SMO) Or SEO 2.0 (Second Generation SEO)

In other words, with enough social buzz going on about your business, your web content becomes an authority site in Google’s eyes faster because of social media optimization.

Content Syndication Services For Video Marketing Just Got A Whole Lot More Powerful

Content syndication services with synnd software is fast becoming the most savvy internet marketing strategy out there.  And now, Social Media Science is building a content syndication service for video marketing that will not only syndicate your videos but also promises social proof with views and comments.

You can pay for the services or you can join the private membership at Social Media Science and use synnd for free, outsourcing all of your social media marketing campaigns to the synnd software that’s downloaded to the desktops of more that 800 Social Media Science members.

Video Marketing

Visibility and rankings for your videos with all the search engines will be extremely easy to obtain because the synnd software will not only syndicate your videos but also vote, adding views and comments.

If you are already a synnd user, here’s my advice…  start learning how to do state of the art video marketing now.  Here’s an example of how cool your videos could be…

Social Media Marketing With Synnd!

Social media marketing with the software called synnd has changed social media marketing forever but only a few hundred of us know about it.

If you have just recently filled out a form to receive a special report called “Syndication Revelation,” then let me encourage you to really read it.

Here are some important things to note in this phenomenal social media science discovery:

  • There really is such a thing as a Perpetual Internet Traffic Machine and you can build it
  • Search Engine Optimization (SEO) has evolved from technical  tricks (SEO 1.0) to social buzz (SEO 2.0) in just a few short months.

In other words, what used to get Google’s attention to bring traffic to your website rarely works any more without social proof that real people like what you have to offer.  And that takes tons of time, your time, until now.

Social media marketing is a lot of work.  It actually takes people away from their business to do their own marketing.  But it has to be done.  Consider outsourcing it.

The software called synnd allows you to build a Perpetual Internet Traffic Machine (PITM) that will is getting more and more powerful.  We have proof.  Tons of case studies and we’re just getting started!

Syndication Revelation Report

Read the bullets on the bottom of page 2 in your report, Syndication Revelation – here’s the first one…

  • How to drive targeted traffic to any offer, website or blog without doing any of the things that normal Internet marketers do

Now listen in as Charles Heflin explains in the first of your free lessons on the PITM:

Here’s How To Join The Private Membership And Begin

Social Media Marketing With Synnd

Social Media Marketing With FaceBook Ads (PPC)

Target Market Bull's Eye

Social media marketing with Facebook ads could be better than Google Adwords.  One reason is because of the super-detailed, super-targeted features inside Facebook that allow you to advertise to your specific target audience.

It can be a much more scientific way to get in front of your target market with Facebook pay per click (PPC) than it is with Google Adwords PPC advertising.  If you do it right, the only clicks you pay for are those that generate leads and sales.  In other words, the clicks would be free.

If You’ve Lost Money With Google Adwords, Try Facebook Advertising.

Facebook Advertising

Facebook Advertising

The picture on the right is my very first pay per click ad that I ran on Facebook.

It links to the synnd landing page designed for fast opt-in. It’s short with only an opt-in box and a video. I found out it’s best not to do anything fancy with the landing page you send people to while they are on FB. Remember, they are probably trying to do social media marketing the hard way – which takes forever. They will not want to read a long sales letter.

If you are an affiliate marketer with Charles Heflin’s SEO 2020, then you have in your back office this very same landing page that I used. It works like a charm on FB. As an affiliate marketer with Social Media Science you have several landing pages to promote. I recommend only using the shorter ones on social media sites like FB and on forums, etc.

Identify Your Target Market With Specifics Inside Facebook

When creating this ad on Facebook, I chose “internet marketing” as the keyword.

That’s a fairly small targeted niche on Facebook but it’s growing by leaps and bounds.

Facebook Advertising

Facebook Advertising

If I had picked the keyword “social media marketing” I think the niche would be even bigger.  We’ll see.   Stay tuned because that will be my next test to see if my ad performs better using the keyword, “social media marketing.”

Facebook will show your ad to people who have indicated an interest that relates to the keyword you choose.

Facebook profiles are flagged inside the data base of Facebook.  People who obviously relate to “internet marketing” are the people who can see my ad right now.  If you are one of them, Facebook knows all about you, based on what you say, who your friends are, etc.

You probably know as affiliate marketers, Google Adwords used to allow us to link directly to our affiliate‘s landing pages.  Now they won’t.

But who cares now that I’m getting tons of traffic as a Facebook advertiser! I’m thrilled with how fast I got to 10,000+ impressions. Stay tuned – I’ll let you know how well this ad converts to leads and sales.

Affiliate Marketing With FaceBook Ads

Affiliate marketing with facebook ads is a new concept to some affiliate marketers.   But if you work it just right, it may be all you need to do to generate leads and sales.

Affiliate Marketing With Software Called Synnd

Affiliate marketing with synnd is really powerful if the articles you write are not too promotional.  This post is an example of article marketing inside my affiliate blog that is dedicated to my affiliation with Social Media Science.  So one of the things I want to do with this blog is help you learn how to market synnd as an affiliate.

Every lead you generate from the synnd landing page gives you is a lead that you can add to your list.  If they sign up to use the software and join the synnd network, then you’ve just made a sale.

Facebook Advertising

I am trying to generate leads and synnd sales from Facebook advertising.  I just began my campaign 5 days ago.  Here are my results so far…synnd link trackingUnder the “Ad” column, the only ad or article that actually has people clicking on it more than once or twice is the second one labeled “FB ad” and this blog.  If you add up the “wpsynndit”  hits there are 6 in the last 5 days.  Awesome 🙂

If you would like to learn more about how I set up my facebook advertising, watch the video here >>> Facebook Formula.

Generate Leads And Sales As An Affliliate Marketer With Social Media Science PART ONE

BOO! Happy Friday the 13th!  I’m writing today as I begin a series on affiliate marketing.  I will be very specific about how I generate leads AND SALES as an affiliate marketer.  I’ll also be very specific about how you can generate leads for your business as an affiliate marketer, specifically with Social Media Science, but I’m warning you now… it might get a l i t t l e   s c a r y!

In this series, I’ll show you how I generate leads in just a few simple steps.

But first let synndme show you my last two weeks of statistics as an affiliate marketer with Social Media Science.  Actually, these are my stats for the last 13 days…  Since today is Friday the 13th, the screen shot below might look a little Boo! Scary!

Statistics in school scared me too, once upon a time.  But your stats as an affiliate marketer are extremely important so don’t be scared 🙂

You might be quite familiar with tracking your marketing efforts but if not and if this screen shot below does look a little scary with so many columns, etc.  please do NOT shy away from learning how to set this up.  I’ll help you.

The tracking tool inside Social Media Science in the affiliate marketing back office is amazing.  And it is worth a ton.  It’s a golden tool that Charles Heflin and his team have put together so that as an affiliate marketer, you can track what’s working in your marketing efforts and what’s not.

generate leads

Looking at the first column, the codes for specific landing pages are listed.  For example, here’s what 01 looks like, using my affiliate link…

social media science

I have used the keyword phrase, Social Media Science, as the “anchor text” for my hyperlink above and linked it to the 01 landing page (a sales letter) that you also have if you are an affiliate marketer with Social Media Science.

If you’re not, then below, you can sign up.  It’s free.

This next link is it – the affiliate sign up page.  It is the landing page for becoming an affiliate marketer with Social Media Science.  Go ahead and click on the hyperlink below so that you can see that landing page and fill out the form if you haven’t already.

Become An Affiliate Marketer With Social Media Science

So, in the screen shot above, we can take all the raw data from my last 13 days of marketing and analyze it.

And of course we don’t ever stop therepdsa2.

The next step after looking at results and trying to figure out what’s going on is to then do something different.

Doing something different over the next two weeks will either give me better results or worse, but at least I’ll know what’s working and what’s not.

The idea is NOT to make a huge change.  Just some little change that will hopefully lead to a small incremental improvement.  If I make tons of changes, I won’t know what made the difference.

It’s what some researchers call the PDSA cycle.  Here’s how it works…

PLAN

Looking at the link tracking stats above,  I have 3 links out there in cyberspace that are coded with  o1 – meaning the 01 landing page was used in my marketing.  I had to plan that – which landing pages to use and where to put them.

You can see that the first 01 landing page, does not have a code.  It says no ad under ‘redirect’ which means, for one thing, I didn’t plan well.  I have no idea where that lead capture page is because I didn’t assign a tracking code to it.  Poor planning.

DO

But the second one coded o1 is an example of much better planning because I did set it up for tracking.  Good example of “DO” in the PDSA cycle and good example of actually having a PLAN.

I labeled the tracking link “anyemail”stats and use that link inside emails to take the reader to the 01 landing page.

Stay with me. Tracking isn’t scary. Really.

It’s actually fun.  Because I now know that 9 people clicked on the link (9 Hits) See the figure to the right, 4th row down.  And I know they are people on my list.

That’s the good news.

The bad news is that no one opted in – they didn’t fill out the form.    See the big fat zero under Opt-Ins for the code (redirect) 01 inside “anyemail.”

STUDY

As I study the results of the last 13 days, I see that I got the most hits from my blog, this one, tracking code ‘wpsynndit’ and I got the most sales here too. (orders and subscriptions)  Also, you can see that some landing pages here at my blog do a whole lot better than others.

See how landing pages 01 and 02 had more traffic (Hits) than the others.  Plus that’s also where I generated 2 of my 5 leads (opt ins) – right here at my blog.  The other 3 leads came from a different blog, a squidoo lens and who knows where I got the other one because I didn’t track it.  (no ad)

ACT

So, now after a little study it’s time to ACT on my findings – this post is a part of my action plan.  Notice the cycle?  It never ends.  It’s the way you generate more and more leads by having a PLAN before you DO anything in your marketing, then  STUDY the results, then ACT on those findings, according to you guessed it, another action PLAN.

Be sure to come back soon.  I’ll be writing specifically on HOW this is all done in PART TWO of How To Generate Leads And Sales As An Affiliate Marketer With Social Media Science.