If no one syndicates your work, it might as well be invisible.
So what exactly is syndication and what’s the strategy behind using software like synnd?
Web Content Syndication
See the screenshot on the left? That’s my article on page one for the google search term “web content syndication.” How many choices did Google have when they put my blog on page one today? About 6,220,000 websites and yet I’m on page one. Why? Well, I’m not really sure.
What I do understand is that Google’s desire is to give people what they’re searching for. Since Google’s technology put my article high up in the search engine results pages (SERPs) it means they want their customers to find me.
Why? Because that article has been syndicated – promoted – by a LOT of real people. That’s the very best proof you can have to convince search engines to put you on page one for your targeted keywords. It’s social proof.
Search Engine Optimization (SEO)
If enough real people syndicate your web content, search engines will deliver your work to their searchers for free. Once upon a time, you could trick the search engines and syndicate your own work. But now technology has advanced enough to not fall for that any more.
The best strategy now is to belong to a network of people who agree to promote each other’s web content by making making comments on your blog, by bookmarking your websites, by subscribing to your RSS feed, etc. If enough people will do that for you, it’s the best search engine optimization (SEO) you can get. That’s my strategy. I belong to a content syndication network. We all use synnd to syndicate each other’s web content and wind up pretty often on page one.