Target Market Bull's Eye
Social media marketing with Facebook ads could be better than Google Adwords. One reason is because of the super-detailed, super-targeted features inside Facebook that allow you to advertise to your specific target audience.
It can be a much more scientific way to get in front of your target market with Facebook pay per click (PPC) than it is with Google Adwords PPC advertising. If you do it right, the only clicks you pay for are those that generate leads and sales. In other words, the clicks would be free.
If You’ve Lost Money With Google Adwords, Try Facebook Advertising.
The picture on the right is my very first pay per click ad that I ran on Facebook.
It links to the synnd landing page designed for fast opt-in. It’s short with only an opt-in box and a video. I found out it’s best not to do anything fancy with the landing page you send people to while they are on FB. Remember, they are probably trying to do social media marketing the hard way – which takes forever. They will not want to read a long sales letter.
If you are an affiliate marketer with Charles Heflin’s SEO 2020, then you have in your back office this very same landing page that I used. It works like a charm on FB. As an affiliate marketer with Social Media Science you have several landing pages to promote. I recommend only using the shorter ones on social media sites like FB and on forums, etc.
Identify Your Target Market With Specifics Inside Facebook
When creating this ad on Facebook, I chose “internet marketing” as the keyword.
That’s a fairly small targeted niche on Facebook but it’s growing by leaps and bounds.
If I had picked the keyword “social media marketing” I think the niche would be even bigger. We’ll see. Stay tuned because that will be my next test to see if my ad performs better using the keyword, “social media marketing.”
Facebook will show your ad to people who have indicated an interest that relates to the keyword you choose.
Facebook profiles are flagged inside the data base of Facebook. People who obviously relate to “internet marketing” are the people who can see my ad right now. If you are one of them, Facebook knows all about you, based on what you say, who your friends are, etc.
You probably know as affiliate marketers, Google Adwords used to allow us to link directly to our affiliate‘s landing pages. Now they won’t.
But who cares now that I’m getting tons of traffic as a Facebook advertiser! I’m thrilled with how fast I got to 10,000+ impressions. Stay tuned – I’ll let you know how well this ad converts to leads and sales.